How Does Your Website Measure Up?
Too many business owners are sadly dissapointed by their
online marketing results. Most websites simply don't deliver
the sales leads that a well designed website could.
If you currently have a website, answer these questions and
see how yours stacks up:
Is your website designed to automatically track visitors,
search engine traffic, and advertising results?
Marketing your website is an ongoing process that should
improve over time. You simply must be able to know how people
are finding you so you can cut back on promotion strategies
that aren't delivering the result you are looking for.
To help our clients analyze their internet traffic automatically,
we implement a combination of techniques. For certain advertising
promotions it makes sense to set up specific pages that count
the number of 'hits' for that page and store the information
in a database.
For regular traffic, and ongoing marketing efforts (search
engines, joint venture websites, banner advertising, etc.)
we set up our clients with software that analyzes the 'log
files'... the record of traffic to the website.
Does your website generate leads?
Most experts will tell you that the majority of sales close
after the sixth or seventh contact. If you have only one contact
with your website visitor, you'll probably lose that sale.
We purposely design websites for our clients that prompt
visitors to sign up for a special discount, bonus, information,
or other tempting offer.
Too many websites are nothing more than just pretty brochures
on someone's computer.
Other websites ask for an email address... but don't offer
anything substantial in return. Never forget that your prospective
client is asking "What's in it for me?"
Try to make the offer as easy and irresistible as possible.
Does your website automatically follow up with your sales
leads?
Getting the contact information of your visitors is critical
to closing sales. But just getting the information isn't enough.
The best thing to do with sales leads is to feed them into
a system that automatically sends out a series of pre-scheduled
emails. This type of system is often called an autoresponder.
We help our clients set up these autoresponders and tailor
the system to fit their needs.
We even set up systems to automatically measure the response
to the follow up emails. The sales and marketing process is
largely automated to present a series of effective messages
to visitors on a regular basis until they become a client
or request to be removed from the list.
Get the Entire List of Web Design Tips Sent
to Your Email
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We've purposely held out the best tips
for last.
We'll send you the other tips at no cost
and no obligation just for joining our mailing
list.
Here's a sample of some of the things you'll
learn...
- How to automatically send out a pre-scheduled
sequence of newsletters / sales letters
to your hottest prospects
- A listing of our favorite online tools
that we use to diagnose problems with
websites. Some of these tools are for
search engine strategies, and others help
improve usability (for example: this great
link
checker)
- A neat little trick we used to quickly
create 6,000 pages of search engine "food"
that helped a client get top billing in
the engines
Get the Free Report When
You
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Let Us Review Your Current Website for Free
SureFire Web Design will look at your current design and draw
up a comprehensive blue print that you can use to build the
website you've always wanted.
If you don't currently have a website then we'll investigate
your competition and give you an action plan for your online
marketing efforts.
If you'd like more details
on our Free Analysis
then contact us at 904-513-9222.
There's no obligation to use our services.
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